Innovative marketing system
Brand awareness, performance marketing, reaching the right source of potential guests, and promotions built for the property rather than borrowed from a template.
We manage hotels as assets, not just as buildings.
Emerging Capital Group works with owners of boutique hotels and resorts across Vietnam to raise performance and protect long term asset value.
The firm
Built around the full life of the asset.
Emerging Capital is a Vietnam property investment management firm that specialises in optimising the asset value of hospitality real estate across its entire lifecycle. We combine investment banking skills, real estate management experience and technology for hotel management to improve return and performance across the assets we manage.
Our stated mission is to become the leading boutique hospitality management and investment company in Indochina.
Advanced revenue optimisation
Pricing strategy, market analysis with automatic rate setting, a direct online booking channel, and active management of distribution across OTAs.
Sophisticated operation management
Day to day operating discipline, so that gains in rate and occupancy reach the bottom line instead of being absorbed by cost.
Technology
Where the technology actually goes to work.
We apply AI to hotel operation and management with one purpose, which is to optimise revenue. These are the four places it is used.
Smart pricing
Rates that respond to demand and to the market around the property, rather than sitting still for a season.
OTA ranking
Improving how the property surfaces on the booking channels where guests are already searching.
Revenue management
Reading performance across channels and segments so decisions rest on the numbers, not on habit.
Marketing optimisation
Directing marketing spend towards the demand that converts, and away from the demand that does not.
Emerging Capital is actively looking for collaboration and partnerships as part of its expansion and growth plan.
Properties we have worked with.
Six properties, five destinations
Nha Trang
Shark Tank Luxury Villas
Da Nang
Mangala Zen Garden & Luxury Apartments
Hoi An
Oriental Hoi An Villas
Vung Tau
The Hidden Long Beach Villas
Ho Chi Minh City
Amanaki Saigon Boutique Hotel
Hanoi
Opera House Suites
Photography supplied by the properties. We do not publish performance figures for individual assets.
What owners have said.
Opera House Suites
Hanoi“By understanding our challenges and needs, their team of experts suggested innovative revenue and marketing strategies to give our brand a voice in the boutique hospitality industry.”
Amanaki Saigon Boutique Hotel
Ho Chi Minh City“As we started collaborating with ECG, we saw our performance increasing month after month, in key metrics such as RevPAR and occupancy rate.”
Symphony 9 Tam Coc
Ninh Binh“My revenue has increased ten times just from March to April. Thank ECG for bringing my 20 room boutique house into a real business. I feel safer now going ahead.”
Quoted as given by each owner. Results described are specific to that property and are not a projection of what any other property will achieve.
Leadership
The team behind the firm.
Great things in business are never done by one person. They are done by a team of people.
Tim Duong
Chairman & CEO
Simon Dickie
Director of Real Estate
Claude Scheffer
Director of Hotel Operations
Cuong Luyen
Director of Business Development
Lien Chu
Director of Marketing
Gane Ramachandra
Corporate Development
Saga Chanta
Tech & Product Advisor
Trinh Manh Quynh
Corporate Attorney
Nguyen Hoang Dam
Strategy & Law AdvisorIn the press.
Booking.com Vietnam’s former country head brings AI into hotel operation and management
Speaking at a business forum in Ho Chi Minh City on the 2020–2021 outlook: why pricing strategy and automated demand analysis let an operator meet a booking wave before it arrives.
Emerging Capital aims to become the leading hotel investment and management fund in Southeast Asia
An interview on leaving a country head role at the world’s largest booking group to build an investment firm around Vietnamese hospitality.
Emerging Capital Group and the rescue of Vietnamese hotels through a technology system
On the rescuing hotels programme, and on bringing a European property management platform to independent hotels in Vietnam.
International group invests millions of dollars in Vietnamese hotel technology
Staynex, backed by LABs Group of Singapore, invests in Emerging Capital Group to expand the technology behind the portfolio.
Original coverage is in Vietnamese and opens on the publisher’s own site.
Tell us about your property.
Whether you are opening, repositioning, or simply not getting what you should from an asset you already own, start with a conversation.
Office
46th Floor, Bitexco Financial Tower
2 Hai Trieu Street, District 1, Ho Chi Minh City
2 Hai Trieu Street, District 1, Ho Chi Minh City
Phone
+84 28 6287 6188